"What gets measured matters." That's a saying I've heard for seemingly forever. And for the most part it's true. But let's flip the coin on the saying: what matters gets measured.
This is an important message to internal communicators. Communicators know that a strong internal communications program matters and makes a difference. Yet, according to Ragan Communications, 90% of communicators don't measure the effectiveness or return on employee communication.
Let's make it a goal to start measuring the right things and understand the impact internal communication has on business. Yep, we're talking about an ugly three-letter acronym that haunts communicators: ROI.